WASta - Housing for Elderly People in the Context of Urban Development (BMBF)
Project description
The diversification of society currently taking place due to the ongoing demographic change implicates modified demands on housing. In this context housing economy is challenged to meet the diversified demand of different lifestyle groups among senior citizens. In order to stay competitive in an aging society building companies as well as all other enterprises will have to adapt and react to the changed demand. It will be of particular importance to address the demand of the growing population group of elderly people. In this research project, we aimed to analyse and develop a classification to systemise the diverse group of the elderly.
The classification was developed based on the individual housing preferences and requirements. Project partners were the urban administration of Gera and Leipzig and two cooperative building companies in each city. The goal of this study was moreover to identify requirements and individual preferences of housing of the identified groups. In this project, different characteristics of housing were looked at. This comprised for the neighbourhood and infrastructure as well as social structures. Based on preceding findings and the classification demand groups of elderly people being of interest to cooperative building companies were identified. Furthermore, the project developed concepts in terms of living arrangements, accompanying services and outlined types of cooperation between building companies and urban administration. Moreover a communication concept was developed including a marketing strategy of innovative housing offers for elderly people.